How to Market My Personal Training Services

Starting out in any business can be tough, but when you are selling yourself as the service you take it personally when the business does not take off. When you only have you to sell and not the strength of a name brand product, everything rides on how you present yourself and what you can do that nobody else in the same field can. If you are in the personal trainer business, you are probably asking yourself how to market my personal training services to the mass market so I can be successful.

The first step is going to be to get something on the web. If you cannot afford to have a professional site designed for you, you will have to at least get an interesting blog going. You do this so that everyone who is interested has a central place to go to get your information. Blogs are free and extremely easy to set up.

You can go to a site like WordPress or Blogger and be in business in no time at all. Select a good template that has the look that you want to portray and then start designing some pages. Your opening page should have all the information that you would want to tell a perspective client. You can then create links for health tips and also create additional pages that are aimed at certain types of fitness. Make sure you have one page that will serve as your blog where you can allow your guests to ask you questions and where you can give daily tips.

The next step is going to be to get some print media out on the market. Again, money is now a worry here because there are services that will print this stuff up at virtually no cost to you. Vista Print is a site that does business cards merely for the cost of shipping. For a small upgrade cost, you can totally customize them and have a real professional look. Carry your business cards with you all the time and make sure you have your web address printed on them so people can check out your site on their spare time.

The flyers are something that you can do on your own for the cost of a printer cartridge and some paper. You can copy and paste your logo right on the flyer and you are in business. Put these up around the local gyms and give them to friends. They can take them to work and put them up in their cafeteria or hang them up in their cubicle. The more expose you get the better.

If you are working within a limited budget, you are not going to be able to take out ads in the local newspapers, but you should be able to afford some of the neighborhood papers that go out. This is actually even better because it will allow you to advertise to people that probably already know your name. That alone may be enough to peak their curiosity and get you some customers.

Your next step is going to be to head back to the internet. While you may not be able to afford to advertise in the hard copy of the local paper, most of them have ads that you can subscribe to for free. The last part of your internet campaign will be to publish articles, the more the better. This is going to lend some legitimacy to your business and make you look like a true expert in personal training.